We are a marketing and promotions company.
We specialise in promoting music, music news,
products and events.

These sessions are conducted by the staff at A New Entity. A New Entity works for clients such as the Australian Music Prize, Civil Society - doing promo for tours such as Ladytron (UK), The Bravery (USA) and The Cinematic Orchestra (UK), as well as local acts such as The Paper Scissors, Princess One Point Five and Laura. Over the past 10 years the staff have worked in Retail, Distribution, Digital Distribution, Tour Management, Publicity, Marketing, run a label and the director is a musician himself.

Who are they for?

These sessions are aimed at artists/bands, labels and managers who are looking for the best way of “how to get your music out there” by themselves.

Whilst the sessions can and naturally will cover a broad range of subjects, the primary focus of the session is based on how to get your music to radio, press and online media with a deliberate/specific plan in mind.

These sessions will definitely benefit those who do not have the budget to employ third party promotions companies to do the work for them.

The Consulting Sessions

The sessions cover:

  • Forming an effective plan of attack for what to do, when to do it and how to do it ? all relating to promoting your music on radio, online, in print, your shows, you/your band(s) itself etc.
  • How to make your own quality list of radio, print and online contacts for your release
  • What to send to radio, print and online media and how to present it
  • How best to follow up these contacts
  • Tips on distribution for your release, both physical and digital
  • Writing and distributing media releases
  • How to get interviews in the press, on radio and online
  • How to promote your release launch/tour
  • What makes a successful launch/tour
  • Creative marketing ideas – including creating more effective tools with what you already have

For bookings please contact A New Entity directly – info@anewentity.com.