We are a marketing and promotions company.
We specialise in promoting music, music news,
products and events.

A New Entity is a “marketing and promotions label” formed by David Gagliardi.

For Labels and Artists – Promoting Music/CDs to Radio, Press, Online Media and Retail

For selected Record Labels and Artists/Bands, A New Entity works as a “plug-in marketing and promotions department“ getting CD releases and/or music in all forms out to Radio, Press, Online and Retail as well as promoting the tours and any other advertising and marketing ideas related to the label and artist/band.

“A New Entity did a great job on our publicity for our debut album ‘Less Talk More Paper Scissors’. They scored us some great promotions- especially in press, and did great work with our very grass roots budget.”
– Jai Pyne, The Paper Scissors.

For Tours – Publicity for Local and International Tours

For local and international tours, A New Entity operates as a “publicity company” servicing tour news and information to all media as well as organising interviews with Radio, Press and Online media to support the tours.

“We enjoy working with Dave Gagliardi at A New Entity immensely – a thorough professional outfit with a quick and sound grasp of what's needed for the acts we tour.”
– Ben Marshall, Civil Society

For Events and Products – Marketing and Promotion across all media

For Events and Products, A New Entity also works as a “publicity company” delivering information to all forms of media along with organising interviews/editorials with Radio, Press and Online media to support and promote the Event/Product. A New Entity also consults with Event and Product companies on advertising plus industry and media events.

“We engaged the services of Dave Gagliardi / A New Entity for The Australian Music Prize 2007 and not only enjoyed the relationship but, just as importantly, an independent report at the end showed that our media coverage had increased by 150% from The Amp 2006. Needless to say we've got them on the case now to let the world know The Amp 2008 is open!”
– Scott Murphy, Director and Founder of The Australian Music Prize

For Labels, Artists and Managers – One-on-one consulting sessions

For Record Labels and Artists/Bands, A New Entity also conducts “One-on-One consulting” sessions, these sessions are especially beneficial for those with smaller budgets who need a point in the right direction. As well as offering advise on many aspects; releases, tours and projects, the main emphasis in these consulting sessions is how best to go about promoting the release/tour/project, which includes drafting a plan for your specific requirements to take away with you.

» Read the outline and costs for these sessions